Le Okay
Creative Consulting, Branding, Illustration, Strategy, Typography, Concepting, Photo Direction & Photography, Sign Painting,
We were approached by friends who wanted to start a juice shop inside of a plant store in Newberg, Oregon. After researching visual concepts, we built a brand that was inspired by the rich blues and hand painted nature of French ceramics–the result being a design system that is both strong and flexible enough to grow alongside them. By combining the spirit of the name with the context of their location we arrived at a solution that gave Le-Okay its unique identity.
![](https://freight.cargo.site/t/original/i/f822c483a6a149e145f3330d06a5afa0749591cc2ec4de10a7743c9fc4fa2cf1/le-okay1.jpg)
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![](https://freight.cargo.site/t/original/i/9388bfa82830c15a14f34c8ccedb234b7d3c6db82d08d13eefb2339a24a5c28c/drink_plants.jpg)
![](https://freight.cargo.site/t/original/i/1816176a161b038e5f240926f2f8ef7b77a00f55f65d189b68f0c011de8afb07/IMG_2578.jpg)
![](https://freight.cargo.site/t/original/i/49bad09dcd13f73a410fcc41a00d6273d016e6b97b28f185d1ea49111e26424f/IMG_2578-4.jpg)
![](https://freight.cargo.site/t/original/i/fbb0b38ea0571cb5492e52806d5314ccd976b1bc0be45d763cb1c77230bfcfdc/LeOkay_Shirt5.jpg)
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![](https://freight.cargo.site/t/original/i/1793c4948c23c38e66bec788341210d5ae746ba5c239f836a97dc8456219c15a/le_okay_web_menu_image_03.jpg)
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