St.Jardim
Creative Consulting, Illustration, Product Sourcing & Production, Strategy, Typography, Concepting, Photo Direction & Photography,
St. Jardim, a natural wine bar and cafe in New York City, came to us to conceptualize and design merchandise for their restaurant. We illustrated graphics for t-shirts and tote bags, while also researching and sourcing wholesale blanks, a local screen printer, and photoshoot locations. Post production we were responsible for the competitive pricing and content creation, which included creative direction, on-site photo direction, and execution.
The designs and direction were influenced by St. Jardim’s desire to offer elevated products within a grounded atmosphere. We saw this being represented in picnics and games with friends and the imagery of expensive wine being shared in humble coffee mugs.
The designs and direction were influenced by St. Jardim’s desire to offer elevated products within a grounded atmosphere. We saw this being represented in picnics and games with friends and the imagery of expensive wine being shared in humble coffee mugs.